Web Host Manager Tutorials ( WHM )
Web Host Manager Tutorials ( WHM )
WHM allows you to manage individual accounts, reseller accounts & performing basic system and control panel maintenance via a secure interface. WHM is handy tool for Dedicated Server Administrators as most of the Server side tasks can be managed through GUI interface of WHM
Linux vs. Windows web Hosting, does it make a difference?
One of the most confusing decisions someone new to web hosting will have to make is which platform their server should be on. There are a number of different choices out there but the main two are Linux and Windows web servers. There are also a lot of sources of information about hosting, but the majority of them are tainted by the author’s biased personal opinion unfortunately confusing the issue. Having just put in some solid hours researching the topic I have come to the conclusion that in general it quite probably does not matter which server you use. For the majority of people it will be far more important to choose a really good web host than to worry about the server-type that they implement.
Microsoft developed and owns the Windows operating system. Linux is open source and generally free. This means it can often be more expensive to set up and run a Windows server. However, this fact doesn’t really affect you unless you are actually setting up a server for yourself and if you’re reading this article then I’m guessing that it’s safe to assume you’re not. This article is going to offer information for those trying to decide which hosting company to go with. The cost involved in running a server does not affect the cost of a web-hosting package as much as you may think. Despite the general opinion that Windows servers are more expensive to run, buying a Windows hosting package can often turn out to be just as cheap or even cheaper than an equivalent Linux hosting package.
Some people naturally assume that because their PC runs Windows they need to buy a Windows hosting package. This isn’t true. Access to your web account will most likely be through FTP or a control panel and both servers support these methods. The main difference is that some of the FTP commands are slightly different between Linux and Windows and some FTP programs will be designed with one or the other in mind. This means you may occasionally find that when you try and get your FTP program to do something it returns an error message, but it won’t happen very often.
Your choice of server platforms should be dictated by the use to which you intend to put it. The majority of web features run fine on both platforms including PHP, mySQL, POP3 etc. If you intend to create your site using ASP, FrontPage, the .NET environment, Windows Streaming Media, Access, MSSQL, or any of the other Microsoft proprietary technologies then you probably need to use a Windows host. There is limited support for a number of these technologies in Linux, but they can be expensive and are usually lacking in features. It is probably worth considering the fact that if you use server specific technologies and then change hosts you’ll have a much harder time of it than if you use technologies that can be run on any system. Having it run generic technologies removes the need to focus on specifics and allows you to focus on the quality of service itself.
The reliability and stability of the different platforms have been the topic of many long arguments. The main reason that Windows is seen as being insecure is that it is the most widely used operating system for home PC’s. People spend more time looking for flaws in the most common system. With Linux being the most common server type, it has a surprising number of successful hack attempts made on it. In the end the security of both platforms comes down to the competency of the system administrators. If you are security minded then you’ll do better to make sure that the hosting company is reputable and highly skilled than to worry about the server they use.
In terms of performance there’s not a huge difference between the two servers. Linux reportedly performs faster because Windows (as usual) attempts to offer an ‘all in one’ package instead of the extendable Linux implementation. You’ll generally not notice a difference but if performance is of utmost importance to you then maybe this will influence your decision.
I’ve come to the conclusion that unless you are specifically using features that are unique to one platform or another your time will be much better spent looking for a really good quality host than a really good quality server. Developers are constantly improving both Linux and Windows so they should be fairly close in terms of features, security, and reliability for a long time. It’s the people implementing them that you should be basing your decision on.
About the author:
Daniel Punch
M6.Net Web Helpers
http://www.m6.net
Daniel Punch is a writer working at M6.Net: ‘The web-hosting company for humans.’ M6.Net is working hard to help humanity experience the power and freedom to develop their own part of the Internet, to share their information and connect with anyone, anywhere, anytime.
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Real Estate Website Scams
Many still say the Internet is like the Wild West. When it comes to the proliferation of scams, this is certainly true! As webmaster for over two dozen legal, real estate, and other business oriented websites, we receive a lot of email and phone solicitations. Often our clients ask our opinion on an Internet service or software product. We have researched and found the majority of offers directed toward real estate firms are what I call the half-truth variety.
It is interesting that these offers directed at small to mid-size firms are like live Internet viruses, they seem to mutate over time. The core remains, but, the exterior packaging (a.k.a. sales pitch) appears totally different.
One of the most enduring of such Internet scams is the offer to list your real estate site in an Internet real estate directory at what appears to be a huge savings over a legitimate real estate directory. The perpetrators of such scams provide impressive traffic figures, and in many cases, even show that their directory is listed on the first page of a major directory.
Looking at one scam in detail revealed the following facts:
A. Traffic figures can be manipulated. For about $50, anyone can purchase traffic directed to any site. The way this traffic is generated is the problem. The majority is machine generated overseas, or funneled through MLM /porn/music sites. In either case, your site will register visits but no business will ever be generated.
B. For placements on the first page of major search engines, there are two highly used methods. The first method, usually just makes the statement that the site has page one placement. Ask further and it is usually the name of the directory that has page one placement. The directory name might be www.real-estate-intercontinental-directory1.com and a search for real estate international directory1 could appear on page one of many search engines. However, how many potential real estate clients in Houston, Texas, will be likely to type in this exact directory name into their search engine? What they may use will be phrases like: Houston real estate, Houston TX MLS, Houston Texas agents, etc.
The other method used is bidding on popular real estate phrases on the major pay-for-click search engine programs. The problem here is that these sponsored ads have to be differentiated from the real or organic results. Once spending limits on the bids are reached, or the bidding program is terminated, the standing vanishes. After all, these standings were only achieved by cash payment, not a properly designed and optimized real estate website. Another factor to consider here is that current webmaster opinions suggest 50 to 70% of searchers skip over such sponsored listings in favor of the organic listings.
Almost any high school student can create a real estate directory with an impressive sounding name like www.professional-real-estate-advice-directory1.com, but do you really want to be listed there? Believe it or not, many naive agents have taken the bait. I asked one such agent what results he had achieved during almost a year with the listing. The reply was NO BUSINESS, and he believed they never received any phone calls. I then asked why he chose to advertise with this firm. The reply was because they only charged $49 for a full page ad for one year.
A far better investment for a real estate website would be a top website submission program such as the one at: http://www.websitetrafficbuilders.com/url-placement-search-engines.htm
The old adage of You get what you pay for really applies here. Be careful out there, very careful!
Copyright 2005 Promotions Unlimited All rights reserved.
About the author:
Bob Schwartz runs 4 real estate sites. At http://www.brokerforyou.com/real-estate-partner-sign-up.htmcan tade links w/these sites. His main site offers web hosting - domain registration & Internet software. http://www.websitetrafficbuilders.comImprove your sites creditability w/Free web site awards: http://www.web-site-award-winning.com
Web hosting Technical Support
Hello every one, I m Joey a Web hosting Technical Support engineer.
Currently we are providing Tech support to Dot5hosting in US and Eukhost in UK.
Inc offers technical phone support for web hosting companies through any web hosting division, we offer outsourced support on a 24/7 phone support basis at very competitive rates. We specialize in web hosting support and Sales Support for customers and managing billing support (modern billing) World wide.
Currently we are giving support to some US Company and UK to.
You can outsource your technical support. You can focus your effort and time better marketing your services.
If you are a web hosting company and you opt for Customer Technical Support, here is how it works.
You sign up with us, choosing a plan for Customer Support.
Based on your plan, we get your server details, control panel details, mail account details and the ticket system URL. We also get a new login for us so that you can monitor our performance on the ticket system.
We login to your ticket system and start responding to your queries.
When setting changes are needed we will login to your server control Panel and fix the issue.
We support Control panels like Plesk, WHM/Cpanel, and Hosting Controller and any ticket system of your choice.
We provide support on all of the following issues
- Hosting domains
- Enabling web users
- Mail settings
- Account creation
- Adding a new domain/ sub domain.
- Control panel/FTP password reset.
- Mail related issues (Pop3, smtp, webmail).
- Web statistics support.
- FrontPage/database troubleshooting.
- Protected directories (SSL. Non-SSL)
- Web user accounts creation.
- Check disk quota, Traffic limit and many more.
- Protecting web sites (.htaccess) and other similar issues…
For more information on the plans and hosting support services please send me a mail at
hhellomaster@yahoo.com
Any one really needs any kind of help regarding there hosting issue, freely you can contact me to email address - hhellomaster@yahoo.com
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Joey
Cheap Webhosting - Is It For You
I get the occasional web design lead from my website. I wanted to find a company I could pass these onto. So I put an ad on a freelance site. It specified the programming qualifications needed, stated that the successful candidate should have good English, and was for companies only.
The replies I got were enlightening. So much so, I made a list of things applicants did wrong. Here it is.
I should point out I was initially prepared to give everyone a fair go. After the first twenty-odd emails, my attitude changed. I was looking for reasons to delete applicants. I only needed one successful one; with 100 replies it was getting to be a headache, so I decided a brutal approach was needed.
1. Failed to read the spec.
Many applicants couldn’t write properly in the English language. Many were individuals only. Result: instant deletion.
2. Failed to address the spec’s criteria.
Applicants bragged about how great they were. Many copy-and-pasted standard marketing guff about ’solutions’ and ‘partnerships’ into their emails.
To engage anyone’s interest about a proposal you need to talk less about yourself and more about the benefits to *them* of using you. One of the first things I learnt about applying for jobs is you need to show how you meet the criteria in the job description; see if you can find the employer’s wavelength.
3. Lots of jargon.
You quickly tune this out. Anyone dealing with web companies probably gets a lot of this. Applicants should talk to the client about *the client’s* site and *their* needs, and avoid techno-babble.
Write an application letter. Leave it for a while, then edit it. Brutally. Short punchy sentences, no guff. Talking convincingly about how you can make the client money would be an attention-getter.
4a. ‘Coming soon’ client-listing pages.
You say you’ve done work for lots of clients, then put up a ‘coming soon’ sign on the web page where your client list is supposed to be. Hmmmm.
4b. ‘Under construction’ pages on your company web site.
This looks bad; something you’d see on an amateur’s site. Another reason to bin your application.
4c. Only put up pictures of sites you’ve done, rather than links to the actual sites.
I’d have liked to see some working example sites. Pictures can be faked, and they don’t show background programming.
4e. No mention of your main web site URL.
Let us guess where your own site is (if you have one). It’s more fun! I tried guessing from the email address. After a while I didn’t bother.
4f. No hyperlinks at all.
Just a short email spiel saying “I am great designer, hire me”. Next!
5. Using Yahoo.com or Hotmail.com for your email address.
A pro designer shouldn’t use a freebie email address service. Basic web hosting costs $5 a month these days.
I can conceive that a web designer might use a freebie account for some special purpose, but your own domain name is a basic advert that goes out in each email you send.
6. Bad spelling and grammar.
Western civilisation is doomed, if using SMS jargon becomes the standard way to write to people. It doesn’t impress old frts lik me, fr strtrs 
Especially if you’re looking for work where good spelling and grammar are important.
7. Front-loading Flash designs.
I admit it, I don’t like Flash. I especially don’t like it when it loads slowly on my broadband connection. I suppose it might impress an ignorant client, who doesn’t know the economic consequences of having a Flash-heavy site.
8. Don’t phone the employer up.
Unless they say ‘canvassing will disqualify’, ‘phoning the employer is a good idea. Why? Because geeks are famously introverted and tongue-tied, supposedly. So if a web site designer can communicate clearly over the telephone, that, coupled with a good application, puts you streets ahead of the email-only applicant.
No need to jabber. A polite enquiry to establish contact will do. “Just checking you’ve got my CV”, that sort of thing.
9. Keep yourself mysterious.
Emails are impersonal. Anything that can establish you as a human being, a person, a potential ally and friend, is good. It’ll make you more memorable. No need to jump out of a giant cake, ‘though!
However, you have to fulfil all the other criteria as well. However great a guy you are, if you’re a Unix man and they want Windows, forget it.
10. Leaving unclear phone messages.
One chap left a phone message, in which he mentioned his site, twice, but not his ‘phone number. His pronunciation was bad, so I guess I’ll never know how good he was.
11. Too far away.
Most replies were from India, Ukraine, Romania etc. Anyone who was closer to home (the UK) stood out. I mention it simply as a winnowing criterion.
Also, I needed someone who could land contracts from UK residents; good English, written and oral, was important.
12. Give your rates per hour.
Forget that. You’re not a lawyer. Web design jobs can be clearly defined, in terms of time, work and software required. A definite price can be agreed on in advance. It’s called a contract. Otherwise, you leave the client open to escalating bills, and yourself to mission-creep.
13. Delay applying.
The first few applications were more scrutinised. After that, fatigue set in. After one hundred, only an applicant who seems a real prospect would be given more than five seconds’ scrutiny.
About the author:
T. O’ Donnell ( http://www.tigertom.com) is an ecommerce consultant and curmudgeon living in London, UK. His latest project is an ebook on conservatories, available at http://www.ttconservatories.co.uk.T. O’ Donnell freeware may be downloaded at http://www.ttfreeware.co.uk.
How To Set Up A Web Server.
Instructions on how to set up your own web server from home.
Microsoft Patch Management for Home Users
With easy access to Broadband and DSL the number of people using the Internet has skyrocket in recent years. Email, instant messaging and file sharing with other Internet users has also provided a platform for faster spreading of viruses, Trojans and Spyware. Being on the Internet without proper protection is like walking in the rain with no umbrella - you’re gonna get wet no matter how fast you run.
With so many computers installed in home offices it becomes critical that home users install the latest Microsoft patches when they become available. Older operating systems like Windows 98, Windows Millennium, Windows 2000, or Windows XP prior to Service Pack require the user to initiate the process of checking for security patches. Windows XP Service Pack 2 has changed this and the default settings are now notifying the user of available updates automatically. This has increased the level of security in some areas, but there is a very large number of users and computers that do not install security patches or hot fixes provided by Microsoft.
How should home users actually handle the task of patching their computers? As businesses home users should do some research about the patches that are being installed. Just installing them and walking away will work for a while, but sooner or later home users will run into an issue that a patch breaks something and eventually renders the system useless. So, what should home users do when new Microsoft patches become available? First of all - patches are usually released the second Tuesday of every month. Often these events are commented in the news and other media. Users should also signup for email alerts or MSN Messenger alerts at Microsoft’s security website at http://www.microsoft.com/security to be aware about updates.
Once patches are available Microsoft recommends installing them immediately. Depending on the confidence level of the user this should be done fairly soon after the patch release. If a user has several systems available it is recommended to test the patches on the least critical system first before updating all machines. Only one machine at a time is recommended to keep track of things and to be able to fix problems. In Windows XP it is also recommended to create a restore point first so that the system can revert back to the existing state before patching. Home users should closely follow the media about virus outbreaks and updates. Waiting a few days with patching a machine can make sense if some critical work is done on the computer an important deadline needs to be kept. Nothing is more annoying than having to fight computer problems with limited time at hand. Speaking of time - never install patches without having enough time at hand. Users should allocate 60 minutes of time just in case. If something goes wrong time pressure is the last thing you want to face when troubleshooting a machine that is down.
About the author:
Mr. Christoph Puetz is a successful entrepreneur and also an international book author. Websites of Christoph Puetz can be found at Web Hosting Help and at Highlands Ranch Colorado.
Circulated by Article Emporium
Reselling Domain Names
September 2005
You offer web hosting services. Or web design services. Or both. When your clients need domain names for their websites, do you want to send them to another site, possibly to a competitor, to register one?
Of course not. That’s part of why domain name registration is a popular service to offer. Reselling domain names provides an additional service to attract and keep clients as well as another source of recurring revenue. You can offer domain name registrations on their own or bundled with other services you provide.
Features of domain name reseller programs
When you are a domain name reseller, your clients register domain names using the service accessed through your domain name reseller account. The domain name company bills you, and you bill your clients. Or possibly the domain company handles the billing.
You decide on the retail pricing, and you market your services. The wholesale prices you pay before you add your markup depend on your sales volume and on the domain name reseller program you choose.
All of the domain name reseller companies compared in this article offer a reseller API (Application Programming Interface), which enables you to use the features provided with the domain reseller program. When your clients register domain names or update records at your site, the API communicates with the domain name reseller program system. With an API at your website, you keep the appearance and branding of your site when you resell domain names.
Two of the domain name companies compared here offer website creation tools for resellers, which means that you can be in the business of reselling domain names within minutes of having your account set up.
Many domain name reseller programs require the domain name reseller to pay and regularly top up a deposit for domain names. By doing this, the domain name reseller is paying for the domains in advance while making a profit from them when they’re registered.
Domain name companies compared
The starting prices listed are the highest current wholesale prices for .com domains. Some other extensions may be higher, and the prices typically decrease with volume pricing.
See the company websites for more details about what each domain name reseller program offers.
BulkRegister
BulkRegister’s Domain Pilot tool allows domain name resellers to provide their clients with a unique URL and access code to make changes to the Whois data for their domains. Resellers can control which of the fields to provide their clients with access to. Registration can be automated or manual.
Resellers become BulkRegister members and are invited to take part in discussions about product ideas, upgrades, and updates. A $50 Overture advertising credit comes with the first year of membership.
- Setup fee: No
- Annual fee: $99
- Deposit required: No
- Starting wholesale pricing for .com domains: $12
- Website creation tool for resellers: No
- SSL certificate: Yes
eNom
If you resell domain names through eNom, you choose between two eNom tools:
- Automated Registration Software (API), which allows your clients to register and manage their domains through your site
- PDQ, a site that you customize and eNom manages they handle the billing, and you earn commissions
As an eNom domain name reseller, you can also offer your clients web hosting, web monitoring, SSL certificates, and other eNom products as a reseller.
- Setup fee: No
- Annual fee: $99 if you use the PDQ website tool
- Deposit required: Starts at $199 for 199 eNom points
- Starting wholesale pricing for .com domains: $9.95
- Website creation tool for resellers: Yes
- SSL certificate: No
Tucows
A website builder, blogware, SSL certificates, and email services are among the services you can resell as well as domain names.
- Setup fee: $95
- Annual fee: No
- Deposit required: No minimum payment, but they recommend prepaying one month of credit in advance
- Starting wholesale pricing for .com domains: $9.85
- Website creation tool for resellers: No
- SSL certificate: No
Wild West Domains
Owned by The Go Daddy Group, Inc., Wild West Domains offers several reseller packages. They also offer other products to resell in addition to domain names, including hosting, website builders, email plans, SSL certificates, and merchant accounts.
- Setup fee: No
- Annual fee: Starting at $99; $249 with the API
- Deposit required: No
- Starting wholesale pricing for .com domains: $7.75
- Website creation tool for resellers: Yes
- SSL certificate: Yes
About the author:
Joey a Technical Executive Writer form http://www.micfo.com
How To Rake In the Sales From Your Loyal Opt-In Subscribers for Free
If you’re anything like me, you’ve probably heard it a thousand times before, stored it in the back of your memory bank, and haven’t had the desire to go back there to get it. Well, now’s the time to start acting on what I like to call The Undiscovered Gold Mine. What I’m talking about is the marketing power of an opt-in email list.
But what is the most compelling offer to truly get your visitors to opt-in?
Without a doubt…a Free Newsletter is your best bet!
In this lesson, we’ll dive deep into the importance of a well-written newsletter, its impressive money-making potential, and the art of writing a profitable newsletter that your subscribers will eat up like candy!
Email marketing is a blessing for small business owners. An effective, targeted email-marketing campaign can drive traffic to your site, get your name in front of qualified prospects and turn leads into sales - for much less than what you’d spend on a traditional direct-marketing campaign. Once you have developed your email list, how do you turn those devoted subscribers into sales? No matter what strategies you used to get your subscribers to opt-in on your emailing list, many of them are already pre-sold to your product. Now, you just have to close the deal.
In this lesson, I’m going to show you why your site needs a newsletter and how to maximize your sales by using this powerful incentive. Offering a free newsletter is the best way to collect loyal subscribers who are actively looking for answers to their problems. If you offer to provide potential subscribers with information they need, they’ll be glad to subscribe to your newsletter. But obviously the secret is out, and most online businesses are taking full advantage of the powerful capabilities of this marketing tool. And as a result, there has been a mass of newsletters on the Internet full of nonsense and spam - leaving Internet visitors with a wary concern about handing over their email addresses to just anyone.
This doesn’t, however, mean that you shouldn’t start your own newsletter. And it doesn’t mean that you’ve missed the boat. All it means is that you are going to have to work at providing your subscribers with quality information that they deem worthy enough to entrust their email address with you. Not a problem! Just create a newsletter that people read faithfully, that is considered to be a reliable source of quality information, and that attracts a consistent number of opt-in subscribers.
The best part about newsletters is that you can produce them with little to no cost at all! Of course you can hire a ghost writer to compose your newsletter, but the best way to truly acquire a lasting relationship with your customer is by simply talking to them.
Nowadays, it’s easy to get away with informal conversations with someone you don’t know all that well. In fact, many people actually feel more comfortable with the fact that you’re talking to them like a friend. Don’t underestimate the power of this kind of relationship!
If you are communicating on a regular basis with your subscribers, giving them valuable information, and allowing them to get to know and trust you, you shouldn’t be too surprised about how many of them will actually become devoted customers. Email newsletters are one of the great bargains in marketing. They keep your company in front of your customers on a regular basis for very little cost.
Newsletters aren’t right for every audience - I wouldn’t recommend them if you’re targeting the local B-I-N-G-O crowd - but if you’re in the web hosting business, there’s a good chance that 100% of your customers and prospects use email, making newsletters a great tool!
Email newsletters are proven to increase sales, if used properly. It has been reported by rigorous research and testing that up to 50% in sales can be generated from newsletter auto-responder follow-ups! And I’m sure you’ll also be glad to hear that if used properly, up to 10% of opt-in subscribers will purchase the product being sold. In case you didn’t get that - it’s been reported that…
10 people out of every 100 subscribers will buy!
That’s enough to make me want to send out newsletters! But there are a few things that you have to be cautious of when preparing your newsletter. If you want to rake in the ALL of the financial benefits possible, you need to follow the tips below. Trust me, there’s an art to creating a thriving, profitable newsletter.
There’s no doubt about it - a free newsletter is your best source of generating a list of subscribers you can send promotions to in the future! But how should you go about delivering your message to your potential customers without coming off as a huge advertisement billboard? Because so many of us are already overwhelmed by the daily flood of email, your newsletter will need to be much more than just ads for your products. Including informative articles, interviews, or other information may help entice your subscribers to actually open and read your newsletter. Light plugs in the body of your newsletter aren’t a bad idea, but remember that your subscribers are looking for quality information - not a salesletter that’s what your webpage is for.
To increase your sales and get the most out of your newsletter, we highly recommend following the tips listed below
Registering New Subscribers
When asking visitors to sign up, ask only for the information you need - perhaps just the email address. Remember, that every additional bit of info you collect is another deterrent to customer signup. People don’t like to give away their private information, so don’t ask for anything more than what is needed.
Make it easy for subscribers to share your newsletter with others. They can simply forward the message, of course, but if you include an explicit send-to-a-friend link you are giving your customers and subscribers a gentle nudge to recommend your material to their friends and colleagues.
Check out your competition
Every business has competition. Find out what they are doing by researching their product or service. Sign up for their newsletters, and then make yours better than theirs. What could you do better? Is there a gap in their service you can fill?
Content
The first thing I want to tell you is that Newsletters must be simple. You do not want to be the next delete button in your subscribers email account. People get a lot of email. They don’t have time to read a lot of text. Newsletters must be designed to facilitate scanning, but then again you want to give them the opportunity to get a full dose of what you have to offer. So the best recommendation is to provide links like Click Here for the Full Report , or Discover the Answers To Your Problem by Clicking Here .
Above all, deliver content with real value. We’re all flooded by email, and if your users don’t perceive your newsletter to be worthwhile, they’ll just delete it and move to the next message in their inbox. That’s why it’s important to track your click-through rates: they’re proof that your messages are being read - not just your message views. Also, if you have a newsletter that covers a ton of topics and starts to get too long, be sure break it into separate newsletters.
Write a Good Subject Line
Writing good subject lines is especially important, both to encourage users to open the newsletter, and to distinguish the newsletter from spam. I recommend including some actual content from the individual newsletter in each subject line, even though it’s a difficult job to write good within the 50-60 character limit that is imposed by many email services.
HTML or plain text?
It’s really a matter of what you think will most appeal to your readers. There really hasn’t been much difference as far as which one sells the best. It truly depends on your target audience. So if in doubt, offer two lists: one in plain text and the other in HTML. Then let your subscribers decide which one they want to receive.
Let’s Make a Profit! Selling to Your Audience
Many people try and sell their product or service directly from their emails. However this is really the job of your web site, not your newsletter. The purpose of your email campaigns should be purely to get people to click to your web site. Two of the most successful ways to do this are
a) A Single-Topic Article in Your Newsletter
Create a single article that describes a common problem that your product solves. BUT, don’t necessarily mention your product in the article but do point out some of the things to be considered when choosing a solution. Close your article by simply saying something like “To read more about this problem and discover our Tried-and-True solution - Click Here”. This link should then direct your opt-in subscribers to you product sales page at which point the user is already thinking about the problem and what to look for in a solution. Then, they discover your product, which just happens to solve their problem. Viola!
b) A Series of Articles in Your Newsletter
In each issue of your newsletter, focus on one particular problem that your product solves. But again, don’t necessarily mention your product - simply talk about some of the things to be considered when choosing a solution. Dedicate the whole issue to describing this problem and what to look for in a solution. At the end of each issue point them in the direction of your product’s sales pages. Again by the time they hit your web pages they will be primed and ready to learn how your product solves their problem.
Then, in your next newsletter series, you can incorporate a new problem that your product also solves. Get the picture? It’s a great strategy once you get the hang of it.
Never send your newsletter to anyone who hasn’t specifically requested to receive it. Remember, new anti-spam regulations require every marketing email to include an opt-out condition and a valid physical address.
Email newsletters are a blessing to small businesses. They are a great way to generate a credible relationship with your customer, drive subscribers to your site, create demand for your product, and thus skyrocket your sales!
Establishing your credibility is the key to making your product or service attractive to potential customers. But once you’ve done that, your loyal subscribers will WANT to know more about what you have to say. They’ll be extremely receptive to your offers. The most valuable customer is the one you already have - right there in your email list.
Be sure to check out the next lesson. You’ll be amazed at how easy it is to boost your opt-in mailing list by up to 10 times!
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